Lisa Wimberger, a consummate professional who has dedicated her life to helping others discover a new way of living, delivers her debut self-help memoir/course in rewiring one’s mind to weed out the true stories from those illusions of our mind that hold us back.
I had the opportunity to sit with her to discuss her book (New Beliefs, New Brain: Free Yourself from Stress and Fear), her teaching philosophy and her views on the spectrum of healing.
Interviewer: Joanna Celeste
Q: In your Acknowledgements page of New Beliefs, New Brain: How To Free Yourself from Stress, you thank the reader as being your inspiration for this work. When and how did you discover you had to write this book?
A: I value my gut feelings often. I had been meditating in the bath one night reflecting on how I could help in the world. I got a clear answer that I was supposed to write. About a week later a stranger who heard my story at an event I was speaking at told me afterwards that he got a clear message I should write a book. Then about a few weeks later after a cover story came out in a Denver publication about my work with officers, my publisher called me and asked if I had a book. So I began writing!
Q: That came together quite beautifully. How did you assemble the balance between sharing your personal, traumatic experiences and creating an environment where people could engage in their own lives through your exercises?
A: I modeled the book after the way I teach. I know from experience that if the material doesn’t engage someone on their own personal level it will mean nothing. And because my traumatic journey is the foundation for why I do what I do, it’s critical for me to remain authentic and share my “why”.
Q: That sense of authenticity shines in your work. I appreciated reading the real-life stories of Sam, Joseph and Kathy. Are there any notable stories you’d like to share of people who have read your book and have perhaps reached out to you with their results?
A: I am fortunate to have many stories from clients and from readers. I was just contacted recently by an officer in Wisconsin who was so moved by the techniques, he bought copies of the book for all his family and friends. I have people tell me that since using the meditations they are finally liking—and even loving—their lives.
Q: Congratulations! How did you reach out to other professionals for their reviews before publication (and how did you approach Dr. Perlmutter to write the foreward)?
A: I was very inspired by Dr. Perlmutter’s approach to health and well-being. He’s written several amazing books. I went to Kripalu Yoga and Meditation Center some years back to do a workshop with him and Dr. Alberto Villoldo. After meeting Dr. Perlmutter in person, and his wife, I knew his work and his voice had so much integrity that I couldn’t imagine a better person to sanction my story. I asked him, and after reviewing the manuscript he agreed. I also sent requests to the other professionals whose work was important to me. I feel very blessed to have their accolades.
Q: The subject of self-help is far-ranging but your unique approach simultaneously encompasses the perspective of science, meditation and memoir. What has been your most successful marketing campaign to make your book accessible to those who would benefit most from its content?
A: My most successful marketing campaign I believe is yet to come!
Q: Sounds exciting! Please share with us.
A: My future plans are to grow the institute as a funnel for all of my work. To lecture more, and to find a PR person!
I position my work for the everyman. I personally feel that the self-help enthusiast may already have great resources. However, the everyman may not know where to start. So I’ve been realistic in my descriptions of the book. I think its availability in the mass marketplace is the first step. I do a lot of blogging and speaking about it in venues that extend beyond the typical audience.
Q: This being your first book, what was the publishing process like with Divine Arts Media?
A: They were fantastic and made it so easy to work with them. I was on my own much during the writing, although the publisher always answered questions right away. It seemed effortless. I hired my own editor to make sure my finished manuscript was as polished as I could make it. Once I turned it in, there were some review cycles but nothing much changed.
Q: What a perfect balance between being a self-guided / published author and having the structure and support of a traditional publisher. What was your post-publication process like with Divine Arts Media?
A: They mapped out placement of the book and got it into the national and international distribution market. Beyond that I am my own PR agent. They offer me suggestions but the execution is up to me. The transition [from publication to marketing] isn’t always easy. I am not expert in marketing, nor do I have the time to do another full-time job. So with me as a one-woman show I’m sure the book sales are not what they could be if I had a PR agent, a team, or a larger platform to support all of what I do. I’m working on putting those things in place so that I can spend more time helping people and teaching and less time marketing and selling.
Q: Thank you for that insight. What advice would you give new writers?
A: My advice to new writers is to write. Pipe-dreams aren’t anything until you put it all into practice. There’s no perfect time to start. Just write.
Q: Great advice. As a teacher, consultant, healer, how would you define “education”?
A: I believe education is that which informs, inspires and then hopefully creates. If any of those pieces are missing then the deliverable is only a fraction as powerful.
Q: Beautifully expressed, thank you. How has your academic background (a Masters in Education from University of Stoneybrook, New York, certification as an MBTI, training on psychic awareness at ICI, etc.) and your time in the field (with the Ishaya monks and in counseling others) shaped your perspective on educating others?
A: I feel like I have been fortunate to have had a balance of very formal education mixed with many alternative modalities. This breadth lent itself to my understanding that you can’t just learn in one way. It’s not just about academic information and it’s not just about in-the-moment experience. Our brains want both. So I try to design my work to honor both.
Q: Yes, that balance of left-right brain was evident in your book. How do your companies (The Neurosculpting® Institute, Ripple Effect, LLC and The Trance Personnel Consulting Group) help you free others from stress and fear?
A: Those business platforms allow me to have a space in which to do my trainings, a structure in which to go out into the world to teach at agencies and organizations, and offer me an online presence so begin to speak with a global audience.
Q: That’s awesome. You really seem to have a pulse on crossing boundaries to promote your message. How does your experience as an international tribal percussionist weave your sense of healing?
A: Percussion is an avenue for intense and euphoric healing. It is when I can get out of my mind and let my body create a message that others can interact with. I use words a lot, so it’s beautiful for me when I can stop talking and continue communicating that way. Percussion and dance are the ultimate experience of being present. It’s meditation in motion.
Q: I also have a deep affinity of music; that ultimate poetry of life. With everything going on, how do you manage to juggle these myriad endeavors?
A: I actually don’t always know! I often have to meditate when I feel overwhelmed and go back to integrity. The only question I need to ask is “Is this in alignment with my mission on this planet?” When the answer is yes, I know I will find a balance. If I hesitate at all, then I know that’s the thing I have to walk away from. I’m learning that more and more each day.
Q: Life certainly feels like a work in progress. If you could only impart one piece of advice to someone seeking guidance, what would you say?
A: Deep healing is far more accessible then we might think, but it takes work. If you’re ready to work, then you’re ready to heal.