Connected To Goodness: Manifest Everything You Desire In Business and Life

CONNECTED TO GOODNESS

David Meltzer was at the top of his game in the business world as CEO to sports super agent Leigh Steinberg (played by Tom Cruise in Jerry Maguire). He worked alongside Hall of Fame Quarterback Warren Moon and lectured around the globe. But something was missing, and the multimillionaire went on a rapid downward spiral that ended in bankruptcy. It was only then that David realized in order to revive and thrive he needed to blend spirituality with business. The result of his transformation is his remarkably successful venture, Sports 1 Marketing, and the debut of his new book (coauthored with Harrison Lebowitz) Connected To Goodness: Manifest Everything You Desire In Business and Life.

Interviewer: Christina Hamlett

**********

Q: There are lots of books on today’s market that talk about personal empowerment, positive thinking, and defining with clarity what it is you really want out of life, work and relationships. What do you feel best distinguishes your own approach to this topic?

A: I take a pragmatic approach. I’ve tried to take very complex spiritual, religious, and business beliefs and organize and collate them into a pragmatic, step-by-step process to follow in order to manifest what you desire rapidly and accurately.

Q: What in your background gives you the credibility so that others will listen to your message?

A: I have degrees, awards and accolades, been in executive positions and still, I believe my main credibility comes from the “dummy tax” that I paid … the lessons that I’ve learned through experiencing life and overcoming the mistakes that I’ve made along the way.

Q: At what point in your life did spirituality become a core element?

A: Spirituality has always been a core element, but I did not become aware of it until I was a Diver or at a stage of my life that I was empowered trying to empower others at the age of 38. My wife, on the other hand, has always been spiritual and tried to make me aware of it earlier, but I guess I just wasn’t ready and/or let my ego stand in the way. More specifically, however, while on this downward spiral, I was on a flight to Calcutta, India for business and was sitting next to Dr. Sangeeta Sahi, who was a complete stranger at that time. She turned and looked at me and asked, “Are you okay?”

I replied, “I’ve gone through some tough times, but I’m back on track.”

I added cheerfully, “Actually, I’m better than ever.”

Dr. Sahi studied me closely, then said, “You are full of light, but your energy is off. You’re blocking your energy and are in your own way.”

It blew me away that not only could she read my energy, but she used language identical to what I had heard from others who had begun to peak my interest into spirituality. Dr. Sahi turned out to not only be a medical doctor, but also a holistic accelerator of healing, and a practitioner of Quantum medicine. She offered to work with me. I immediately participated in one of her workshops where I could learn about Theta meditation and healing …which completely changed my life for the better.

Q: What was your belief system prior to that moment?

A: Prior to then, I believed that I was in control of my destiny and could overcome any obstacle that I faced. Now, instead of going out and getting what I want, I attract it to myself with no resistance.

Q: How and when did you decide to incorporate spirituality into your business practice?

A: When I became comfortable with Theta meditation and healing, I started incorporating these aspects of manifestation into my business practices. This happened in my late 30’s.

Q: I’m assuming this transition didn’t happen overnight?

A: You’re right. Gaining gratitude and empathy and strengthening a connection to goodness that had weakened takes time and has an accumulative effect.

Q: Let’s talk about intuition. In your view, is it an inherited trait or a learned behavior? For instance, why is it that some individuals when faced with a challenging decision always seem to have a hunch, listen to an inner voice or just “know” which choice is the right one?

A: We all have an inner voice and an intuitive sense to make the right decision based off of our awareness. Unfortunately, sometimes our subconscious – our ego – gets in our way and weakens our connection to goodness. We must then “Cancel” the negative chatter in our head, “Clear” our minds and “Connect” to goodness.

Q: Do you believe that faith – and whether it takes the form of religion or spirituality – is increasing its influence in the 21st century or losing it?

A: Because of the faster vibration and the complexity of what we’re exposed to, I think we’re losing our faith as we lose our awareness. Collectively, we have weakened our connection to goodness.

Q: You’ve indicated there are seven interconnected principles that have a combination of general and specific relevance to our personal and professional lives. Which of these do you believe had/have the strongest bearing on your own success?

A: The Foundation Principle. Knowing and understanding my personal, experience, giving and receiving values affects everything I do. Like everything else in the world, without a strong foundation, things are unstable. This also is the Foundation for all of the other Principles in my book.

Q: Has it been difficult or easy to “keep to the code” of those principles?

A: All good habits are hard at first and hurt, then they eventually get easier and easier. Based on the core of my belief system and principles as well as my philosophy on how the imagination works with the higher mind to create inspiration, the more we do something, the easier it gets as well … be it swinging a golf club, working on a relationship, manifesting financial success and so on.

Q: Tell us about the different life or business stages you’ve identified in your chapters.

A: The life and business stages are the same. The life stages are simply the macrocosmic view of the more specific microscopic components that embody the life stages, such as business. As discussed under the Destination Principle, these stages are: Skivers, who lack empathy and gratitude; Strivers, who are themselves empowered; Drivers, who are empowered and can empower others; and Thrivers, who are empowered and can empower others to further empower others. We need to be aware of when we weaken our connection to goodness. This loss of gratitude and empathy leads us to the stages of: Arrivers, who are self-entitled; Divers, who have an even weaker connection because of self-sabotage; and Survivors, who are just going through the basic motions of living and deciding whether to exist or not.

Q: What is the greatest leap of faith you have ever taken?

A: Wow, this is a great question! I would say that the greatest leap of faith would be when I went to work for Westlaw right out of law school instead of being a “real” lawyer, as my Jewish mother said. Believing that the Internet was going to be a big thing, I went against the grain.

Q: Complete this metaphorical sentence: Life is like ______________________.

A: From my mentor Albert Einstein — “Life is like riding a bicycle. To keep your balance, you must keep moving.”

Q: Describe what the collaborative process was like in working on this book.

A: It was a phenomenal process between Harrison and me. I would do the due diligence and research … and then organize and lecture on each chapter. Harrison would record it and then put it into his prose and voice. I would then edit it and re-adjust it into the clarity, balance and focus of my voice. And then it would go back to him in this circular fashion until we were both satisfied. Like everything else, with this second book we are seeing that it is getting easier and easier, and Harrison and I should be able to get out three or four books a year.

Q: How did your book and training lead to your partnership with Internships.com and what is that all about?

A: Utilizing my years of training others, travelling the world for speaking engagements, and my business model of empowering others to empower others lead to the creation of my internship program. For years, I had been trying to figure out how to monetize this internship program. Through one of our interns being more interested than interesting, we were able to attract internships.com and create a mutually beneficial relationship based off of the reasons, impacts, and capabilities of both companies. We co-developed the sports microsite that posts sports-related internship positions and provides training, certification and other opportunities, including a video training series based on the book and a link to our own Web Channel, The Inspirational Sports Network (www.tisnchannel.com).

Q: If you were making a commencement speech to the next generation of thought and business leaders, what would your theme be?

A: How empowerment leads to happiness.

Q: Where can readers learn more about you?

A: www.connectedtogoodness.com; Twitter: @dmeltzer; Facebook: /connectedtogoodness; and

Instagram: @davemeltzer

They can learn more about my business, Sports 1 Marketing, at: www.sports1marketing.com; Twitter: @sports1mktg; Facebook: /sports1marketing; and Instagram: @sports1marketing

Q: Anything else you’d like to add?

A: The official book launch for Connected To Goodness will take place on September 27th at 3:00 p.m. at the Barnes & Noble, Tustin, The Market Place, 13712 Jamboree Road in Irvine, CA. I’ll be there to sign books along with my business partner and great friend, Pro Football Hall of Fame Quarterback Warren Moon, who wrote the foreword. We’ll also have an informative discussion on how to bring out greatness in others and in yourself. We’d love to see you there if you can make it. Besides Barnes and Nobles, both the brick and mortar stores and online, you can also get the book from Amazon or through www.connectedtogoodness.com.

Also, I’ve already begun a book tour. While subject to change and further additions, here’s the most up-to-date list of dates in case I happen to be in your area:

September 8 – Speaker, Arizona State University

*September 10 or 11, Speaker, St. Johns University

*September 10 or 11, Speaker, Columbia University

September 15 – Speaker, Concordia University

September 19 – Speaker and Workshop, University of Michigan

September 22 – Speaker, Case Western University

September 29 – Speaker, University of Texas

September 30 – Speaker, Texas Tech University

October 6 – Speaker, Umass-Amherst

October 7 – Speaker, Williams College

October 22 – Speaker, Seattle University

October 23 –Speaker, University of Oregon

October 24 – Speaker, University of Oregon

October 28 – Speaker, Tulane University

November 3 – Speaker, University of Miami

November 4 – Speaker, Florida State University

November 17 – Speaker, George Washington University

*November 18 – Speaker, George Mason University

*November 18 – Speaker, Georgetown University

November 19 – Speaker, Southern Virginia University

 

*Denotes awaiting confirmation of date. Please check www.connectedtogoodness.com for any changes.

Finally, we anticipate the next book in this series coming out in January!

 

 

 

Advertisements

The Guerrilla Rep: American Film Market Distribution Success on No Budget

Guerilla_Rep_Front_Cover

In 1909, the first feature film produced in the United States was a four-reel production of Les Miserables. Producers, however, didn’t think that the American public could sit still for any movie lasting more than an hour and, consequently, released it that year in separate one-reel installments between the middle of September and the end of November. Over a century later, movies continue to captivate us…and that’s without even knowing the multiplicity of elements that not only go into getting those films made in the first place but also getting them in front of an audience. Ben Yennie, author of The Guerrilla Rep: American Film Market Distribution Success on No Budget, gives us a peek behind the magic curtain of modern cinema.

Interviewer: Christina Hamlett

**********

Q: When did you first know that you wanted to play a dynamic part in the making of movies?

A: Despite the fact that I’ve always loved movies, movie making came to me in a very roundabout way. For most of my high school years, I wanted to be a Special Education Teacher. I had spent a lot of time volunteering with the kids in the high school’s program and I thought that was the direction I wanted to head in. At the time, my high school required every senior do a senior project. I had taken a video production course at the beginning of the year and decided that I would do a video on how to take care of one of the kids who was transitioning into a nursing home. While I was editing the video, I realized that I liked the process of filmmaking more than I liked the subject I was making the video on. So, I decided to go to film school.

Q: Did you originally see yourself as an actor, director or producer?

A: As with many others who enter film school, originally I saw myself as a writer/director. I had a knack for writing scenes, but pretty shortly into film school, I realized I was a really talented producer. I loved the social end of producing, and enabling creative people to be creative. As I went further into film school, I found that I understood finance very well for a filmmaker. The processes behind distribution and finance fascinated me. With that in mind, I transitioned more towards the deal-making end of producing. One thing led to another and eventually I ended up as a Producer’s Rep.

Q: Who or what were the influences that crystallized the choice for you?

A: One of the biggest influences was my first producing teacher, Bill Brown. He was also the person who got me to go to the American Film Market the first time. It was really under his tutelage that I took those first steps towards being a producer. There really aren’t many people who go to film school to be a producer. It’s not all that surprising, given most film schools’ producing programs aren’t all that good.

Q: What’s the best industry advice anyone has ever given you?

A: It’s cliché, but it really boils down to this: the film business is really about who you know more than what you know. The film industry relies heavily on social capital. If you are well liked and have good relationships with powerful people in the industry, you’re going to be far more likely to find success. The reason you go to the American Film Market is to meet the people you want to know and establish relationships with them. But remember, while you want to know a lot of people, the real trick is knowing the right people. In order to know the right people, you need to build a good reputation.

Q: So tell us how you made the transition from filmmaker to entrepreneur.

A: Well, if I’m honest, it’s not much of a transition to make. Filmmakers and entrepreneurs have a lot of the same skills. They’re both able to assemble a team, lead that team through long hours, and overcome any obstacle to create a product. However, filmmakers often lack a thorough understanding of marketing, sales, or financing. I happen to be fascinated with these aspects, so the transition was pretty natural. After putting in some time at The Institute for International Film Finance, I was able to see where the existing educational system was lacking and help to create a company that enables filmmakers to pursue a career independent of the studio system.

Q: What do you know now that you didn’t know then?

A: There are two things. The first, success is not a sprint, nor is it linear. It’s a long journey with many ups and downs until eventually something takes off. You just need to keep going, keep trying, and do whatever you can to pursue your goals. It’s not about your daily progress, or even your weekly progress. It’s about your monthly, quarterly, and yearly progress. The most important thing you can do is keep your long term goals in place, and try to move them forward a little bit every day. You can get discouraged if you don’t feel better off than you were yesterday. If you keep building, you’ll grow a little bit every month and year.

The second thing is that as you go, you’ll realize your own imperfections and want to change them. If you really want to move past them, then just decide to do so. Committing to massive behavioral modifications overnight is unlikely to stick. It’s far better to focus on being just a little bit better every single day. Even if you’re only 1% better, it will accumulate over time into massive, sustainable transformation.

Q: Tell us how you ended up as a producer’s rep and what, exactly, does this involve.

A: I have a few relatively rare and highly valuable skills in the film industry. Agents tend to like me, as do many of the distributors I’ve worked with. When it comes down to getting the film in the can, there are thousands upon thousands of details that need to be sorted out, and I lose interest. So, I focus my efforts on helping filmmakers navigate the waters that are generally choppiest, and require a highly specialized skill set that I happen to have a knack for. There are plenty of filmmakers who can make a great film, there are far fewer who understand how to market those films and help them actually make some money.

I shifted focus to enable people to create films and get them distributed. And that’s what a producer’s rep does. He or she’s essentially an agent for filmmakers and films, helping them get packaged, funded, and distributed. I’m still new to this, so I concentrate on packaging and distribution over financing. Financing is a place I’d like to move into in a few years though.

Q: Since you focus on distribution and finance, do you ever miss making films?

A: I do occasionally. But, honestly, I’m more interested in episodic content at the moment. I think that’s the way the market’s heading and I have a few ideas that I’m currently developing. Nothing will be ready for prime time for quite a while, though.

Q: Why did you decide to start going to The American Film Market?

A: I started going to AFM on a recommendation by a friend and mentor, Bill Brown. It took a few years, but eventually I took his advice and booked a greyhound bus ticket to LA. I stayed in a shared bathroom hotel with my then producing partner, and did it on as tight a budget as was humanly possible. The next two years I attended were even more successful. By my fourth year, I had 55 screener requests for the 5 films I was repping. Success builds upon itself.

Q: This month marks the debut of your first book: The Guerrilla Rep: American Film Market Distribution Success on No Budget. What inspired you to write it?

A: A lot of the inspiration was from some continual good-natured ribbing from another good friend and mentor, Tony Wilkins. I attended a workshop of his, where he spoke of how he wrote his first book and then encouraged me to write my own. After a few months, I finally decided to write it. Now, just under a year later, I’m a published author!

Q: So where did the name for it come from?

A: I was on the floor at AFM introducing myself, and I met a fairly powerful series creator who ran a fairly big crime show on Fox. I introduced myself as Ben, and said I was a Guerrilla Rep. He loved the name, and we entered into a bet on who could make money with it first. Well Tony (different Tony), I win.

Q: Give us a brief teaser of what readers can expect to find inside its pages.

A: My own ego aside, the most useful things in the book are probably the parts I didn’t write. The contributions from the 6 distributors and the extended interview with Daisy Hamilton are the best part of the book. It’s practical advice on distribution straight from the horse’s mouth. The first 16 chapters are relatively in depth pieces of practical advice on how to find success at the American Film Market, mixed with some personal anecdotes and advice garnered on the floor of AFM. However, the really useful information is the tips from the distributors and financiers.

Q: What did you learn about yourself over the course of writing the book?

A: I had a fair amount of detractors when I started writing who said that there’s no way I could add anything useful to a book. I almost caved to them. What I learned over the course of writing the book was that I really do understand the subject matter, and on this particularly narrow field, I am something of an expert. It’s definitely a bit of a transition to that role, but it’s an exciting and rewarding one. There’s an excellent quote by Flannery O’Conner that says “I write to discover what I know.” Writing this book allowed me to discover that I know a lot more than I thought I did.

Q: The film industry is really tricky to break into. What motivates you to keep going?

A: That’s a really good question, and I honestly wonder myself sometimes. There’s this sort of compulsion some people have to create. Storytelling is just in some people’s blood, and some of those storytellers gravitate towards the tools that only visual media have. Personally, I love the feeling of being plopped into a sensory deprivation tank and being told a story with moving images, and being a part of that is really exciting for me. I think within every filmmaker lies a dreamer, and it’s the dream that keeps us all going. For me personally, I love being someone who helps people’s dream come true. There’s a certain magic in that.

Q: What qualities do certain filmmakers have that make you want to represent them?

A: There are a few qualities I look for when considering whether or not I want to represent a client. The first is honesty. If you lie to me, I’m not very likely to work with you. If you continually misrepresent yourself, then I’m not likely to invest my time in you either.

The second is stamina and dedication to a project. Filmmaking is a marathon, not a sprint, and if I’m repping you, I need to know you’ll be there to help us promote. The world of filmmaking is becoming more and more about building a community and a fan base around yourself, and if you want to have success, you need to make yourself a part of it.

The third, and the holy grail, is some sort of talent and creativity. Just because you have the tools to say something doesn’t mean you have something to say. However if you have this in spades but not the other two, I can’t help you. This is a business, and business relationships rely on trust.   I need to be able to trust you and know that you’ll deliver on what you say you will. So while you need to have all three of these things for me to work with you, talent and having something to say is not the be all and end all of my search for good clients.

It’s surprising, but it’s not always the best film that lights up the festival circuit. It’s the one that can generate the most buzz. This factor needs talent and creativity, as well as hard work and dedication.

Q: If you could change anything about the industry, what would it be?

A: Honestly, I hate the current power structure. The fact that the industry functions on back room dealings at restaurants and film festivals is far from desirable. The general lack of transparency is alarming, and keeps new money from entering the business at the rate necessary for sustainable growth. If you don’t have an in to the industry, it can be very difficult to break in. I really don’t like the fact that if you piss off the wrong guy then your whole career can be kaboshed. I suppose this is true in any industry, but it’s particularly egregious in the film industry. One of my life goals is to disintermediate the industry, even by just a little bit. If I can do that through my ventures, then it’s a career well spent.

Q: Where do you think film production will be in the next 10 years?

A: At this point, even three years out is hard to predict. Ten years is nearly impossible to estimate, even for the most involved in the industry. But, since you asked, I’ll give a guess in broad strokes. If current trends continue, I think the really quality content is going to shift towards the episodic format and there will be an ever increasing focus on mobile and home based viewing. I think that finding success as a filmmaker will involve getting listed on some of the bigger aggregators and growing your own personal fan base to the point that you can build a stable income stream from selling your content to your fans. Then, the filmmaker will need to continue to grow by getting listed in festivals, larger aggregators, host community screenings, and work primarily independently of the major studio system.

Success will require filmmakers to build a cult of personality around their work, even more so than it currently does. The really difficult part will be rising above the ever-increasing level of white noise and oversaturation that’s flooding the market. In essence, the most valuable asset any aggregator or promoter will have is a truly engaged list. I think community and niche market distribution will be increasingly important, and a new realm of community screenings in atypical screening locations will become prevalent. Screenings in the backs of restaurants, schools, anywhere with chairs and a projector will be more and more common, and it will be on the filmmaker and promoters to spread the film.

Q: What would people be the most surprised to learn about you?

A: I’m absolutely addicted to Karaoke. I’m pretty far outside the standard demographic for it, but it’s probably my biggest vice. In fact, the launch party for The Guerrilla Rep will have karaoke. Just because I like it.

Q: What’s next on your plate?

A: Quite a lot. We’re really stepping up the game at The Producer Foundry, and I just got promoted to Vice President of Sales at Taal, a mobile app that enables employers to take video interviews on any iOS or Android device. I’m also still repping films, running a blog, and starting to develop the next book. I’m really excited about all of it, but less excited about the lack of sleep it’s sure to lead to.

Q: Anything else you’d like to share?

A: I’d just like to thank everyone who made this book possible. I’d also really like to thank you for interviewing me. I’m looking forward to reading Office For One. *

 

Interviewer note: Ben is one of several dozen experts who contributed fantastic chapter content to my upcoming business book targeted to today’s sole proprietors.