I’m really pleased to introduce and welcome Australia’s Sarah O’Bryan, author of Business & Baby at Home! More than just an author, Sarah walks the walk of a savvy “mumpreneur”, as she juggles three young children at home while continuing to build her home based business, Lasso Creative, as a Graphic Designer. As if that weren’t enough, Sarah is also comfortable in the media, engages audiences during her public speaking talks, and writes insightful, helpful articles in various publications, websites, and blogs. In today’s interview, we get the chance to know a little more about this fascinating woman.
Interviewer: Debbie A. McClure
Q Sarah, could you please tell us a little bit about yourself and what lead you to write for and about work-from-home entrepreneurial mothers?
I’ve always been a firm believer in creating your own blueprint and leading with passion in life. I guess that’s why my husband and I were knee-deep in a gigantic dream-home reno at the same time I moved Lasso Creative into my home studio, and gave birth to my first child. Similarly, my third babe was born on the cusp of my book launch. I juggle the latest design project alongside the world that is Business & Baby at Home (Finch Publishing, 2013). This includes an appearance on the Today Show, contributing to numerous magazine features on the topic, and writing articles for Australia’s biggest women’s network, Business Chicks. Business and Baby at Home (Finch Publishing) is an extension on the way I run my business. It’s my way of passing on inspiration, innovation and the business acumen that I use to build my brand on a daily basis. The book is a set-up and survival guide for work-from-home parents, with a positive and engaging message that I believe is vital in today’s society.
Q What would you say has been your most difficult personal or professional lesson to learn?
I’m very ethical in everything I do, whether personal or professional and I’ve always had the natural assumption that others will behave the same way. It’s tough when you have to work with people who don’t share the same values. You’re left feeling let down and disappointed. I’ve learnt that it comes down to being mindful, and accepting jobs where values align for both parties.
Q If you could invite any two people to dinner, who would you choose, and why?
Frida Kahlo was a game-changer and has always fascinated me. She lived by her own set of rules, was a true artist and an amazingly resilient human being. I really admire resilience in a person. I would also invite Oprah Winfrey, because she’s such a wealth of information on life and business, has amazing connections, and is a true beacon of success. We share a common trait… she also loves food, so the table would be abundant, the music playing and the drinks flowing.
Q We all have aspects to our lives or our selves that aren’t well known. Could you share something about yourself that not many people know?
Most people tell me that I’m really relaxed and laid back, but it’s really the opposite. My mind is constantly ticking over, brainstorming new ideas and dreaming up my next goal in life.
Q As a woman on the move, I’m sure you have many, but what would you consider is/was your greatest WOW moment, and why?
Seeing the words of how my life works in print which lead to chatting to the stunning Lisa Wilkinson on the Today show, one of our national breakfast programs here in Australia. Being on set with the cameras, lights and crew was such a buzz! I was called on as an advocate for working from home and having that all-too-frightening discussion with your boss negotiating the move. It was new, challenging, and I felt completely in my element.
Q We seem to be seeing a global trend in this area, but why do you think so many women are choosing to work from home?
I think there are a few factors at play regardless of where you live. The first is the rise in the cost of living, real estate prices are sitting at an all-time high, and the weekly family food shop is an expensive exercise. For many, it’s just not an option to be a stay-at-home mum. Secondly, I think women want to retain some independence, and have an interest beyond motherhood. A lot of us enjoy our chosen professions, and want to stay connected with it. Others find becoming a mum is the inspiration for starting a new business. Plus, the world is changing, it’s now more acceptable to work from home, or create more unique work practices. Technology is continually evolving to support flexible work arrangements.
Q Working from home can seem like the ideal dream job, but what do you think are the biggest obstacles new “mumpreneurs” face and aren’t prepared for?
A lot of mums tell me they don’t feel supported by their partners or family and friends. In some cases, there’s an attitude that what they’re doing is not a proper job; particularly in the early days, when the business may not be making a huge profit. Support is very important. I talk in the book about adopting an equal-parenting approach, but also an equal approach to all the responsibilities of running the household. The other factor I’ve found is having the determination to persevere, even when you feel disillusioned. You can often hit roadblocks or speed-bumps, and it can be tougher than you think to get the business moving.
Q Time management and scheduling have to be the cornerstones for any successful entrepreneur. Could you give us an example of what a regular day for you looks like, and how you juggle all the various demands?
My day always starts with a cappuccino! I then get the older kids ready for school, and all the other usual family demands in the morning. Once the school run is done, and the baby is settled, I check my current work-in-progress schedule to figure out my priorities for the day. Then it’s all about ticking off the to-do list! I may design a new logo or brochure for a client, respond to a journalist or pop some material on Facebook or Instagram. I use my little one’s sleep schedule as blocks of work time. It’s great for client phone calls and is a really productive way to work, as you know you have a deadline the moment the baby wakes. By the afternoon, I’ve made progress. I always make time for some afternoon tea, park or play time with the kids. If my husband is home on time, he’ll make dinner and do a few household chores while I play tag and head back into the studio to finish any major projects off. It took a while for us to get the balance right, and while every day is different, we always end the day with dinner at the family table.
Q What do you think are some of the mistakes people make when starting out, and why?
The old saying, ‘do what you love, love what you do’ is a huge factor in finding success. Do something you’re passionate about because this is what will keep you motivated when you lack enthusiasm or are feeling exhausted. People often forget that whilst they may look like it on the surface, not many businesses are over-night success stories. Years are spent planning, working, networking and building businesses, and hopefully it’s done with joy in people’s hearts because they are doing what they love to do.
Q Really making any new business a long-term success is tough. What do you think is the secret to success for those who choose to work from home while raising a family?
I’ve found one of the biggest issues is knowing when to switch off. I know for me, a huge amount of self-discipline is required to not constantly check my phone, or think about the design project I’m working on. It’s really important on many levels to know when to take the work hat off, or vice versa, take the parent hat off when you’re working. It’s about being present, living in the moment, when your children are telling you about their day, or being completely on task when you’re working to meet a deadline. Work/life balance is never achieved, it’s just maintained.
Q Everyone wants to know; what are some of your best tips for mothers who want to successfully run their business from home, while still being a hands-on parent?
Keep a work-in-progress (WIP) list at all times so you have a record of your jobs. Update this throughout the day so that nothing slips through the cracks. Go over it at the end of your workday to help you switch off and relax, knowing that everything is in place. This also means you start your day with a clear direction of what needs to be done first.
Set reasonable lead times for yourself so that when you’re particularly busy you’re not overly stressed trying to deliver on time. It’s better to surprise a client by getting a job done early rather than it being late. If it’s taking longer than you expected, retain clear communication with the customer, assuring them you’re doing the best you can and that they’re a top priority.
Set short and long-term goals for both personal and professional achievements. These may be setting financial benchmarks, acquiring a number of new clients, or getting to Pilates once a week. It’s a huge encouragement and as you tick them off they give direction to keep you on track for where you want to go.
Maintain a strong routine that enables you to get your work done. A lack of routine can result in shapeless and unproductive days with no progress. We all know as a parent, you can get to the end of a day and think where did the time go? So create and stick to a routine that works for you and allows blocks of time that you’re working through your WIP.
Q How can we connect with you in social media?
Thank you so much for your time today, Sarah! You’ve given us some great insights, tips, and encouragement on women/mothers working from home. Congratulations on the success of your book, Business & Baby at Home, and we wish you all the best in your future endeavours!
Editorial Note: Sarah O’Bryan is also one of over thirty experts featured in the newly released Office for One: The Sole Proprietor’s Survival Guide. (https://www.createspace.com/5029312)