Two years ago I had the pleasure of meeting Canadian writer and extremely successful business consultant Sunil Godse at the launch for his first book, Fail Fast, Succeed Faster. Sunil has long counselled others about the importance of accepting, and even embracing failure and gut intuition. He claims we are so busy touting the goal of success that we forget about the values and lessons learned through failure and our ability to tap into our intuition as a method of sound decision-making and growth. With his new book, Gut, available now, Sunil travels the globe talking to groups about his books and what he’s learned about these two vital aspects of life. Welcome Sunil!
Interviewed by Debbie A. McClure
Q What is the premise behind Fail Fast, Succeed Faster?
A The premise is very simple. By learning from the failures of others, or even better, by being prepared to overcome your own hurdles, you should be able to reach success much faster in whatever you do.
Q In preparation for this book, you interviewed many people, including some very prestigious business men and women. What is the thing that surprised you the most about the disclosures, and why?
A What surprised me the most was how quick these prestigious interviewees were in giving me an interview despite their very busy and hectic schedules. On top of that, they were so eager to share their negative experiences. This was so surprising because I thought that they would have been afraid to reveal some of the weaker moments in their personal and professional lives, some which led to drastic financial losses and in one case, a bankruptcy. I am so pleased that this was not the case.
Q What life lesson has been the most difficult for you to learn, and why?
A The hardest life lesson for me is in prying myself away from the professional arena to spend more personal time with my family. It sounds like a cliché, but what I have learned over the years is that when you are doing what you love, then there is no such thing as a work/life balance. What I need to learn is to make sure I swing the pendulum a bit in the direction of having quality time with my family; given all of the projects I seem to dip my fingers into. It is a constant battle for me, as I need to trade off doing what I love professionally for loving moments with my family. What I have realised in the past few years is that what remains for a long time after you are gone are memories of times together with friends and family, not the accomplishments you achieve as life passes you by.
Q Why did you want to write a book about failure?
A I have made a career of helping people and businesses overcome their failures. I am also very aware of the incredible statistic that over 90% of small businesses fail within the first two years, which is ridiculously high in my opinion. People want to run a business for various reasons, but don’t always understand what it takes to run an actual business. For example, someone may love cooking and know how to cook exquisite and tasty meals, but running a restaurant business means that one needs to think about things such as financing, pricing, food wastage percentage, marketing, presentation, logistics, staffing, wastage, and many other issues not related to the actual cooking of the food. Without this knowledge, or having partners who have this knowledge, the business faces a steep uphill battle from the moment the doors open for customers. I know this first hand, as I ran a Mexican restaurant with other shareholders for over two years without knowing anything about cooking tacos. This is because I ran the restaurant as a business and left the cooking to chefs and sous chefs. As a result, the business was profitable from the first day we opened.
Specifically writing a book about failure came about as I saw a real need to educate those looking to get into business. With blogs, articles, and some research articles here and there, it became clear there was no single reference to outline some of the common mistakes entrepreneurs and business people make along the way. So, like a good business idea, I found a problem that people were willing to pay me to solve! That is how Fail Fast. Succeed Faster. was conceived.
Q In your second book, Gut, you address the issues of trusting your instincts, or “your gut”. Can you give us an example of when you either did or didn’t trust your instinct that resulted in a life-changing outcome?
A Launching my consulting career was solely based on intuition. Despite graduating with an engineering degree, my intuition “told me” to leverage my degree and help companies find operational efficiencies. I approached one company and told them that they only needed to compensate me if I found annual savings. So, if I found nothing, I made nothing.
In three months, I found $90,000 in savings and this was my first successful consulting paycheque. This changed my life and propelled me to start my entrepreneurial career running a restaurant, a wholesale clothing company, a retail clothing company, and a Mexican restaurant. This experience also gave me the opportunity to consult for other companies.
In addition, I regularly use my intuition when it comes to solving problems for my clients. With some time needed to educate myself on the circumstances that led to the problem, I usually know what the solution is. The rest of the time is implementing the solution to the problem.
For example, there was a company that was in trouble despite having a very strong business model. After some investigation, my intuition was to regain the trust of the employees, which they had not had from current management, and utilize basic policies and procedures to help sustain the growth of the business model. These, combined with the regained trust, allowed me to help grow the company from $300,000 to $2.5million in 2 years. These consulting wins are also life-changing, as they lead to other larger consulting opportunities which I may not have been able to reach.
Q What has surprised you the most during your writing journey thus far, and why?
A What has really surprised me is that I continually meet people who, after they read my book, attend one of my speaking engagements, or meet me, openly share their stories of learning from failure, trusting, or not trusting their intuition. Everyone has a story to share, which I find absolutely fascinating.
A recent example is when I was in Stockholm talking to a crowd of over 200 people at a conference about intuition. A woman approached me after my talk and told me that her intuition spoke to her in a dream, telling her that her husband was planning to leave her. She had absolutely no clue that this was happening. After making a few phone calls, she discovered that her husband was in fact surreptitiously trying to sever his relationship with her and their children. She quickly began protecting her assets, which she said was “in the millions of dollars”. She specifically told me that had she ignored her intuition, she would be penniless and homeless today. I was stunned to hear this.
Q You already operate a very successful business consulting firm, Radical Solutions Group. Why take on the myriad challenges of writing a book?
A Being a serial entrepreneur and business consultant, I have been surprised by the lack of knowledge in the entrepreneurial process and the sheer dedication needed in taking a seed of an idea and turning it into a viable business. As mentioned before, something needed to be done to help educate those looking to start a business regarding the potential hurdles they might face right from the start.
With this thought in mind, I went through my rolodex to begin the process of interviewing people of interest. The rest is history, so they say!
Q Where do you see the opportunities for people to tap into their intuition and utilize it more successfully in their personal and business lives?
A People really need to take a step back from their extremely busy lives and take the time and opportunity to discover how to trust their intuition more efficiently. Put very simply, they need to listen to their intuition and take the steps to overcome the hurdles that curtail their intuitive abilities. Having clients overcome these intuitive hurdles is something I have been doing regularly for both my coaching and consulting clients with great success.
Q Do you have a few strategies to share with our readers for moving beyond failure and into success?
A The first thing people need to do is to redefine failure. Failure is an end state. I suggest people call the failures what they are; mistakes. They can then change their focus to find out what hurdles were encountered when making those mistakes. Finally, they can use their intuition to overcome those hurdles, or avoid them completely the next time they get in that same situation. If they can do these steps, success is a few short steps away.
Q What do your family and friends think about your new writing and public speaking career?
A My family fully supports the decision, as they see the passion I have for this new-found career. They have also seen the successful results from those who have used my services. Many of their friends and colleagues have heard of the book or my media appearances and have wished me luck through my family members. My family often tell me how proud they feel when they talk about me or my accomplishments. That really puts icing on the cake for me!
Q Could you explain why you chose to self-publish rather than traditionally publish your books?
A I had spoken to a lot of people about the book writing business before I even started thinking of putting a book together using the same process as any business venture I might get into. In the end, the book and the other aspects of publishing a book, such as conference organization and speaking engagements, had to have a good return on investment. Given the economic realities of the publishing industry and knowing how I wanted to market the book and my speaking opportunities, the control had to be on my side. This meant that self-publishing was the best route for me to go.
Q What’s next for you Sunil?
A I am continuing to speak, run conferences, and coach both personal and professional clients. I am also mentoring a number of entrepreneurs and have a wonderful family who keep me sane. This means I’m extremely busy, but I am so fortunate to be doing what I want and love to do.
Learn more and connect with Sunil Godse here:
New website!: www.sunilgodse.com
Radical Solutions Group Inc.: www.radicalsolutionsgroup.com