Stephanie McKibben is one of the most generous, open publishers I’ve ever met. Her genuine desire to help other writers obtain their desires of becoming published authors is clearly evident in the audio message she’s recorded on her website at Troll River Publications (http://www.trollriverpub.com), and she welcomes readers with open arms. Her engaging personality comes through clearly, but she’s a stickler for ensuring that she and her writers are held to high standards in terms of the quality of the product they produce. Not just a body behind a desk, like many small presses, Stephanie does it all; editing, publishing, career development, and hand-holding aplenty. She cares deeply about writers and readers, and brings them together with joy and purpose. Welcome, Stephanie!
Debbie A. McClure
Q: Stephanie, you are both an author and the small, independent publisher of Troll River Publications. Can you tell us how and why you decided to take on both of these extremely challenging roles?
A: I was always going to be an author, but it was Patricia A. Knight who convinced me to publish for other authors. When I was thinking about publishing I decided to go the indie route and create a separate company—a publishing company. That much I knew I was going to do. My crit partner, Patricia, didn’t want to be a self-published author and queried publishers to no avail. When she said she was going to put her manuscript in a drawer and forget about it, I freaked out. I told her I would publish it. I told her I would do the things she didn’t want to do – like convert the word document to an .epub, or do the technical side of things. I would help her through the process. I convinced Patricia that her story was too awesome to hide in darkness, so she became my very first signed author to Troll River Publications. That book is now the first of our most profitable series.
Q: How did you come up with the name Troll River Publications for your company? Does it hold any significant meaning?
A: When I was deciding between becoming a self-published author or going with a publishing company, I always came across people saying the Big 6 (“The Big 5” now) were trolls. They were the gatekeepers. Sometimes they were vilified. When I took the mantel of being a small press I decided that if I was going to become a “troll” that I might as well embrace the stigma.
But I also had a strange dream one night while trying to decide which way to go. A troll on the bridge of “publication” stood there, mean, ugly and not letting anyone through until a little girl handed him a book. He sat down and read the book, allowing all the little authors to dance over the bridge of publication and get their stories past the gatekeeper’s iron fence. And the troll was happy.
So I thought, why not? Because the bridge was over the river of writer’s tears, I called it Troll River Publications.
Q: You are the author of eight erotic fiction novels. How did you get started writing erotica, and what is it about this genre that fascinates you?
A: I guess there’s no other explanation than, I like sex. I like erotic romance the best, and I try to bring a certain amount of romance and story to each book.
Q: How do you decide which writers to work with and which ones to pass on?
A: I don’t really take queries. I talk to authors. I get to know them. If they like, I look at their work in progress and become an editor/critique partner for them. If they work well with me as an editor, I know I’d probably work well with them as a publisher.
Editing requires a bit of a thick skin. I don’t pull punches, but I don’t try to be mean. I just tell them my thoughts and if their feelings are hurt, I know they won’t be back. Writing takes so much more than just dealing with constructive criticism. You have to be strong. You have to be a marathon runner—I see a lot of writers slowing down and saying, I need to pace myself, after two years or about three to four books.
I also take referrals from TRP authors that have worked with the writer. But I still talk to the referred writer, tell them what we’re all about, and try to help them the best I can.
Q: What is Troll River Publications looking for in a writer and in books to publish?
A: In writers I’m looking for enthusiasm, willingness to work with me, drive to make the best book they can, have a thick skin, and love their audience.
As to what I’m looking for in books, I mainly go for romance. We have a few odd books out there in different genres because I believe in the author and what they have to say.
Q: What advice would you give to new writers just starting out on their publishing journey?
A: Finish the book. I understand you want to make that first one the best novel ever…but know this…the book you write today will never be the book you write tomorrow.
One day you’ll have twenty books out there (don’t balk—writers who complete the first one will go on to write more), you’ll pick up your first book and then proceed to rip apart your own work.
But you have to finish that first one. It’s also okay to spend more time on the first one. But if it’s taking so long that it’s been five years, set it aside and write the next. You don’t have to abandon the first, just make sure you finish something.
Q: What are your thoughts on the whole traditional vs self-publishing options facing writers today?
A: There is no right or wrong. You must decide what you want to accomplish and whether you’re willing to split the work and the profit. Either way can leave you to die trying. Don’t think it’s better to go self-published or traditionally published. You can try one, then the other. In fact I think it works best if you do both.
(I’m sorry, I have to laugh for a moment. Originally “Traditional publishing” was self-publishing. There were no agents or publishers during the times of the first print press. An author purchased the time and materials for ink, a type-setter, parchment, renting the press —everything. So for me to say “traditional” publishing makes me roll my eyes. Personally, self-publishing is just bringing the industry back to what it was.)
Q: As a publisher who works closely with your writers to polish their work and get it ready for publication, what is the most common error you see new writers making?
A: Most of my writers hold onto their first manuscript so close to their chest and snarl at me that it’s “not ready” that I have to tell them to stop editing and rip the manuscript out of their hands. I wouldn’t say it’s an “error” but it’s the most common thing I see in first time authors. They want it “perfect” and they forget that “excellent” is not perfect. I have to tell them I only want the very best they can do at this time. After the second book, they realize they can have as many “babies” as they want and start getting excited again.
As for writing mistakes, each writer has been different. For some it’s too many occurrences of the same word in one paragraph. With others it’s writing in passive voice, or forgetting about the reader. But these things are pointed out as we work together.
Q: Writing is a craft, a personal journey, and a business venture. What have you learned about yourself since you began writing and publishing?
A: In writing I’ve learned that I have endless stories. I used to wonder if the first book was all I had, but the words kept coming. When I finished one, another would arise.
In publishing I’ve learned that spreadsheets are my friend. I’ve also learned that even smart marketing can’t be as good as an ultra-fan, and there are a lot of books out there. It has been a really fun road. The things I’ve learned before and after publishing have been too great to number. I’m still learning. I’m still drawing strength from those who believe in me.
Q: What has been your greatest life lesson so far?
A: That having a mentor to help me has made all the difference. No matter where you start out, always try to find a mentor and do what they tell you.
Q: What three things can you recommend writers do to move them closer to a “yes” from a publisher?
A: Well I don’t know about other publishers, but for me, if you’re dedicated, unemotional about edits and are willing to reach out to fans, then that moves you closer to being signed.
Q: What is more challenging for you, writing or publishing books for other writers?
A: I have to say writing books for other authors. I’m a ghostwriter as well. It can be hard to give them my best work and never receive recognition for it. Writing is fun. Publishing is fun. Neither are more challenging, only different.
Q: What do you feel Troll River Publications offers writers and readers that’s different from other publishers?
A: I tell every writer that they can do what I do. They don’t need me. You can do it! In fact, I’m an advocate for self-published writers. However, I get a lot of authors who don’t want to do this journey alone. They have questions. They’re unsure. They want or need someone to tell them to stop editing—and rip the manuscript out of their hands to publish the book. Some writers are so lost and don’t know where or how to start. I’m different in the way I help. I’ve encouraged several authors to do it themselves, and many have. Those that asked me for advice and responded to my help in a professional manner sometimes come on board with TRP. But Troll River is also different in the community. Our authors help each other. Even the ones that don’t run in the same sub-genre. I have were-wolves helping vampires. Cats helping dogs, and military guys holding out a hand to the geeks.
Q: What’s next for you, Stephanie?
A: In writing, I’ve got a stack of my own manuscripts to publish and clients who want my next story yesterday. (can you give me the name of your own latest release so I can link to it?)
In publishing, Troll River has two books coming out every month in 2016. Visit us at http://www.trollriverpub.com to see our new releases! We’ll be at the RT Conference (https://www.rtconvention.com/) in Las Vegas April 12-17, 2016, and are hoping to get all our writers to a personal retreat in June, 2016.
You can find out more about Stephanie and Troll River Publications here:
Web page: https://www.trollriverpub.com